Our nutrition philosophy

High quality ingredients with added benefits to help dogs and cats live long, happy and healthy lives.
  • 100% GMO FREE

    Our products do not contain genetically modified organisms
  • VITAMIN C AND BIOFLAVONOIDS

    Vitality and highly metabolizable energy
  • CHONDROITIN AND GLUCOSAMINE

    Strong joints and cartilages
  • 100% Cruelty free

    We respect animals
  • PROTEINS/FATS BALANCE

    For a complete and balanced nourishment
  • NATURAL EXTRACT

    Integration of all natural elements useful to growth and development

OUR PRODUCTS

Very high quality selected ingredients for a long, happy and fit life.

100% made in Italy

INGREDIENTS

Cennamo s.r.l. Industria Pet Food uses few simple ingredients, whose exact origin and provenance are well known. Breeding farms, for example, are rigorously Italian, highly supervised and monitored, belonging to the main agro-industry groups, that trough their own brand give guaranty and quality. We do not use products coming from unknown sources, on the contrary we only use Cereals that are GMO free certified, Aflatoxins and Micotossines free, and that are also used for human consumption; first rate dehydrated meats that, within four hours from slaughter are undergone a very fast and high temperature cooking process that guarantees the real nutritional excellence; pork lard and corn oil for an optimal supply of energy and for fur shine; fruits and domestic vegetables used to supply fibres, vitamins and mineral salts.

 

WE DO NOT USE FRESH MEAT

What is the difference between “meat meal” and “fresh meal”?

Many pet food for dogs and cats produced and/or sold uses the following advertising claim: “without meat meal, only produced with fresh meat”.
Let’s clarify, it is a commercial strategy to stimulate the consumer into purchasing a given product and to let him believe that fresh meat is better than meat meal. The latter, better known as dehydrated meat, is in reality fresh meat deprived of its amount of water (on average 70%), with a level, excluded moisture, that can reach more than 80% of proteins. Fresh meat contains maximum 12/14 % of proteins. So, why to put Fresh Meat? We wrongly think that fresh chicken, lamb or salmon meat is meat for human consumption we normally buy, but it is not like this, they are slaughter wastes that have to be rapidly worked and that have a very low commercial cost. On the contrary, dehydrated meat undergone a rapid cooking process that deprived it of bacteria and salmonella. It is qualitatively higher with a regularity throughout time of its analytic values. Level of protein and energy supply in the form of fats of dehydrated meat are very high and have a commercial cost by far superior. Pay attention when in the ingredients lettering you will find Fresh meat as first entry, because obviously before cooking the quantity is bigger than other ingredients, but since more than 90% of water contained in it will be lost in the cooking process, the remaining meat after this process is very little. Cennamo srl Industria Pet Food uses only and exclusively the best dehydrated meat meals that come from Italian breeding farms, severely and constantly approved and monitored. Our dehydrated meat meal allows us to supply top-of- the-range nutritional values to get a food for dogs and cats constant over time and above all without any health risk.

 

ONLY ANIMAL PROTEIN

Pay attention to the ingredients when you read them and you will realize that in our products we do not use vegetables proteins like, for example, those that come from soy, which are less expensive but badly tolerated from our dogs and cats. Only meat, meat and just meat. In over than 200 products which are part of our range, dehydrated meat rules the roost, from a minimum of 30% up to more than 50%.
Remember that dogs and cats are carnivorous, do not distort them, give them a relished and above all healthy nourishment.

WHY TO CHOOSE OUR PRODUCTS

Tasty and nourishing food for each age and size. Your dog and cat’s happiness starts from here.
  • SELECTED INGREDIENTS

    With high level of nutrients specific for each food need.
  • QUALITY AND SAFETY

    We submit our products to more than 100 daily quality controls.
  • HIGH STANDARD

    We select from our supplier only the best raw materials.
  • HEALTH AND WELL-BEING

    Our products will help you to improve considerably your pet’s physical conditions.